vibram for cheap 35% Revenue Increase? from Your Website!
There are two golden rules:1) Write first, build later 2) Write to your customer Write first, build laterThe real message on most websites is in the writing vibram for cheap. It makes sense, then, that the writing should determine the structure.
Unfortunately, this is not the case for most businesses vibram for cheap. For them, the writing is an afterthought.
They structure and design their website first, then try to fit the writing to the structure vibram for cheap. This flies in the face of common sense.
When you speak to someone, you structure your speech around your message vibram for cheap. You dont decide on a structure, then change the message to suit!For a truly usable website, you need to plan what you want to say before you create the site perhaps even write the whole thing.
The message the writing should determine the structure. Write to your customerSo how do you decide what to writeFirstly, dont think, What do I want to say. When youre writing a website, you have to think, What does my customer want to know. Its a very subtle difference, but its the key to engaging writing. And thats what you want to do engage the customer.Most customers will want to know the basics:What do you do What benefit do you offer them Why should they choose your service or product Why should they choose your service or product and not your competitors What does it cost How can they contact you Where are you located Your website has to communicate a lot of information. And to make matters worse, youre going to have limited screen real-estate. Ideally, your customer wont have to scroll especially on your homepage (all your information will fit within a single window). And you cant fill the whole screen with writing, either. The design and navigation elements take up about a third of the window, and you should leave a bit for white space (you dont want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 of the window at your disposal for the writing. Chances are, right now youre thinking, How am I going to fit it all in. Well, thats where your writing skills come in. Choose your words very carefullyWebsites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do the same thing. Its a level playing field, but there are a lot of players. Its important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. Its all in the words8 More Reasons to Write for Your Audience1) There are approximately 550 billion documents on the web 2) Every day another 7 million are added 3) Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T.
vibram for cheap
vibram for cheap
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